The Belgian Waffle Co.
It is a Quick Service Restaurant that brought Belgian Waffles to India with over 350 outlets in 100+ cities.
Branding Packaging Design Agency: Please See
The challenge of the rebrand was to differentiate from counterfeit brands that had popped up over the years. Similar names, colors and products led to the dilution of their audience. Hence, the client also wanted to be established as BWC to seamlessly flow into common parlance. The waffle became our muse for each touch point of the brand.
Mito
Mito is a well-being app that provides personalized biohacks to minimize the toll of daily challenges, whether it's disturbed sleep or a diet change.
Branding UI/UX Design Agency: Please See
It tracks data on 5 pillars – Sleep, Momentum, Fuel, Emotion, and Environment, and gives actionable insights to optimize energy levels. The strategy hinged on making science less intimidating for the end-user, while maintaining the expertise and credibility of Mito. A mascot–Em was introduced as a result.