Weird Words Work
Coming Soon....
Branding Motion Graphics Exhibition Design
Mnemonic devices aid memory retention. Examples like HOMES, used to remember the Great Lakes (Huron, Ontario, Michigan, Erie, Superior), or Every Good Boy Deserves Fudge, which assists with recalling the notes on the lines of the treble clef in music, are widely used. These mnemonics demonstrate that our brains latch onto words that elicit vivid, unexpected imagery more effectively than dull lists of facts. The Baker/Baker Paradox substantiates this psychological phenomenon. It suggests that we’re more likely to remember that someone is a baker, than that their last name is Baker because trades and professions create images to help cement the information into memory. By harnessing the power of absurd mental associations, we can trick our minds into remembering even the most mundane details. My thesis, Weird Words Work, argues that linking humorous and unrelated visual cues to structured knowledge enhances memory functions.
CREDITSMentors – Jennifer Cole Philips, Ellen Lupton, Chen Luo, Jonathan Tarleton
Thesis Reviewers – Silas Munro, Jarrett Fuller